Web Design01
A site that decides for the visitor.
Positioning and structure first, then a hand-built site your team can keep editing.
What we offer
Websites, stores and apps that carry their weight.
A creative studio in Amsterdam. From the first conversation to a launched site, store or app.
Selected workClient projects and our own products, all built here
The site that launched the business rarely grows it.
What changes whenyou work with us.
Before
The CreativityLab.
A website built on opinions.
- A theme that looks like the competition.
- Visitors who arrive, look around, leave.
- Copy that describes the company, not the offer.
- Nobody knows which page does the selling.
After
The CreativityLab.
A website built on evidence.
- A build made for this business only.
- One job and one next step per page.
- Copy written around what the visitor wants.
- Analytics that show which page does the selling.
Services.
Strategy, design and build in one studio. We take an idea from the first sketch to a live site, store or app, and stay on it after launch.
E-commerce02
A store is a route, not a catalogue.
We build the storefront, the checkout and the flows around them, on Shopify or fully headless when the brand needs its own front end.
What we offer
Apps, iOS and Android03
The smallest useful version, shipped first.
Booking, planning, portals and internal tools. We define the version that is already worth using, ship that, and let real use decide what comes next.
What we offer
Digital Strategy04
Positioning and structure before pixels.
What you sell, who decides, and the structure that fits how people actually search. Sometimes the honest answer is a smaller project.
What we offer
Ongoing Growth05
Nothing is finished at launch.
Sites are usually left alone the day they go live. We keep measuring, fixing and cutting whatever is not earning its place. Month to month after the first quarter.
What we offer
Direct contact
You work directly with the person designing and building the project. No layers, no handoffs.
One clear objective
Every project is built around the outcome that matters most, whether that is enquiries, sales or a better product.
Built to keep improving
Launch is not the finish line. We can keep refining the experience as the business grows.
Fewer people between
the decision and
the thing being built.
You work directly with the person
shaping and building the work.
No layers. No handoffs.
Kick BaronFounder & Creative DirectorAmsterdam
You see the work every week, not at a reveal on the last day.
Visible progress
You see the work while it’s being built, with clear checkpoints instead of a surprise at the end.
Decisions together
We make the important calls in the open, so feedback becomes part of the work instead of a late correction.
Built to be yours
You leave with a product, structure and setup you can actually understand, own and keep improving.
The CreativityLab.
The studio
behind the work.
The person you brief is the person
who shapes and builds the work.
Kick BaronFounder & Creative DirectorAmsterdam
- Your idea
- Brief
- Direction
- Design
- Build
- Live
DirectOne conversation.
One line of responsibility.
Selected work
MainStage Pride Amsterdam
A festival stage,
announced on one page.
One landing page and a portrait poster screen for the venue, running on one set of artwork and one line-up.
Landing page and poster screen
- Harvest DeliE-commerceA deli counter that keeps taking orders after it closes: Shopify behind a custom front end, clean product URLs, a product feed.
- Dangerous StreetE-commerce, four languagesA Germany-first streetwear label in EN, DE, NL and PT, with the German packaging registration handled inside the build.
- Solara Red Sea ToursWebsite and journalFrom a brochure to a site: experience pages, an enquiry route and a journal where one entry publishes a complete guide.
Ways to work together
Every one starts with a free 30-minute call. Nothing is signed before the scope is clear.
-
Start here
Focused website
From €2,500
For a clear site with a defined scope.
-
Talk about ongoing support
Ongoing partnership
From €1,500 a month
For businesses that want to keep improving after launch. Month to month after the first quarter.
-
Discuss the project
Custom
Scoped around the project
For larger websites, commerce, apps or unusual builds.
Questions
A few useful answers.
What does The Creativity Lab do?
Websites, stores and apps, from the first conversation to launch and the work after it. Strategy, design and build stay in one studio, so nothing is handed over and lost on the way.
Who will I actually work with?
Me. You work directly with me throughout the project. Where a build needs specialist work, I bring it in and stay responsible for the result.
How does pricing work?
A focused website starts from €2,500 for a defined scope. An ongoing partnership runs from €1,500 a month, month to month after the first quarter. Larger scopes are quoted after a conversation.
Do I need a finished brief?
No. If you are not sure what you need yet, that is fine. We can start with the problem and work backwards.
Do you run ads or campaigns?
No. We build the thing the campaigns point at: the site, the store, the app and the setup behind them.
What do you need from me to start?
One decision-maker in the room, your goals for the next year, and access to whatever analytics you already have.
Contact
Tell me what you want to change.
I’ll tell you honestly what I think
the right next step is.
Kick BaronFounder & Creative Directorhello@thecreativitylab.nl